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Core Purpose and Vision

Core Purpose


Making sense of a changing and complex world.


Vision Elements


Continuing Education and Life-Long Learning
CPAs highly value continuing education beyond certification and believe it is important to continuously acquire new skills and knowledge.

CPAs are able to perform high quality; work in a capable, efficient and appropriate manner.

CPAs conduct themselves with honesty and professional ethics.

Attuned to Broad Business Issues
CPAs are in tune with the overall realities of the business environment.

CPAs are able to deal with information free of distortion, personal bias, or conflicts of interest.



Assurance and Information Integrity
Provide a variety of services that improve and assure the quality of information, or its context, for business decision-making.

Technology Services
Services that leverage technology to improve objectives and decision-making including business application process, system integrity, knowledge management, system security and integration of new business processes and practices.

Management Consulting and Performance Management
Provide advice and insight on the financial and non-financial performance of an organisation's operation and strategic processes through broad business knowledge and judgement.

Financial Planning
Provide a variety of services to organisations and individuals that interpret and add value by utilizing a wide range of financial information. These include everything from tax planning and financial statement analysis to structuring investment portfolios and complex financial transaction.

International Services
Provide services to support and facilitate commerce in the global marketplace.



Communications and Leadership Skills
Able to give and exchange information within meaningful context and with appropriate delivery and interpersonal skills. Able to influence, inspire and motivate others to achieve results.

Strategic and Critical Thinking Skills
Able to link date, knowledge and insight together to provide quality
advice for strategic decisionmaking.

Focus on Customer, Client and Market
Able to anticipate and meet the changing needs of clients, employers, customers and markets better than competitors.

Interpretation of Converging Information
Able to interpret and provide a broader context using financial and non-financial information.

Technologically Adept
Able to utilize and leverage technology in ways that add value to clients, customers and employers.


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